Legislative Council: Tuesday, July 17, 2012

Contents

CHRISTMAS PAGEANT

315 The Hon. T.J. STEPHENS (27 July 2011) (First Session). Can the Minister for Tourism advise the Key Performance Indicators for the Christmas Pageant?

The Hon. G.E. GAGO (Minister for Agriculture, Food and Fisheries, Minister for Forests, Minister for Regional Development, Minister for Tourism, Minister for the Status of Women): I am advised:

The primary event delivery key performance indicators (KPI) for the Credit Union Christmas Pageant are:

Stage a safe world class pageant event creating a strong sense of community spirit and based on detailed risk management planning; and

Through the event, generate editorial exposure of more than $5.25 million and encourage families in South Australia to attend the event.

Some of the measures used to track the success of the KPIs are:

Attraction of live audience of 450,000 people, including both attendance at event and live TV viewers; and

Event staged within budget with pageant staff, community and participants and property safe.