SOUTH AUSTRALIAN BRAND

The Hon. D.G.E. HOOD (15:16): Thank you, Mr President. Would the minister like to comment on the criticism that having four different slogans on the numberplates for South Australia—the defence state, the road state, the wine state and whatever the other one is—creates a lack of clarity about our image interstate?

The Hon. G.E. GAGO (Minister for Agriculture, Food and Fisheries, Minister for Forests, Minister for Regional Development, Minister for Tourism, Minister for the Status of Women) (15:16): I thank the honourable member for his question. I think that it's—

The PRESIDENT: Certainly a wining state.

The Hon. G.E. GAGO: Sorry, Mr President?

The PRESIDENT: I said 'a wining state'.

The Hon. G.E. GAGO: It is always a much clearer and focused message if the message can be singular; however, I do understand that, in some cases, there is a collection of themes that can be put under a particular brand. I am not aware of what research went in behind the work that was done on plates, so I am not too sure what underpins it, but it has been my view that, often, a single-focus message is received more clearly. But as I said, there are different points of view about that.

The PRESIDENT: Well, the Victorians have it 'the place to be' and they are all over here with their numberplates. The Hon. Ms Franks.