TOURISM ADVERTISING

In reply to the Hon. D.G.E. HOOD (26 February 2008).

The Hon. CARMEL ZOLLO (Minister for Emergency Services, Minister for Correctional Services, Minister for Road Safety, Minister Assisting the Minister for Multicultural Affairs): The Minister for Tourism has provided the following information:

The Tourism Australia and Qantas campaign was held in the United States during the annual G’day USA week promotions and was only one of a number of promotional activities that occurred during this week.

The SATC worked with other SA government departments to maximise the G’Day USA week promotions through a number of promotional activities in Los Angeles and New York.