Answers to Questions

Government Advertising

In reply to the Hon. R.A. SIMMS ().28 August 2024).

The Hon. K.J. MAHER (Minister for Aboriginal Affairs, Attorney-General, Minister for Industrial Relations and Public Sector): The Premier has been advised:

The state government is investing an additional $7 billion building a bigger health system for South Australians.

This includes:

more than 600 new beds

more than 690 more nurses

more than 320 more doctors

350 new paramedics and ambulance officers

and record investment in new health infrastructure and alternative care option.

The health campaign includes important information to raise awareness of alternative care options including virtual care services and 24/7 pharmacies as well as highlighting employment opportunities for registered nurses, midwives, doctors, paramedics, allied and scientific health, and mental health workers across SA Health.

In the 2023-24 financial year the state government reduced government media advertising expenditure by $8.8 million.

A majority of the $38.7 million spent on government advertising in 2023-24 was directed towards road safety campaigns for speeding, seatbelts, drink and drug driving, interstate and international tourism marketing, health related warnings such as smoking and vaping, bushfire ready campaigns and promoting government assistance programs such as HomeStart.