Sam Smith Concert

In reply to the Hon. J.M.A. LENSINK ().8 February 2023).

The Hon. C.M. SCRIVEN (Minister for Primary Industries and Regional Development, Minister for Forest Industries): The Minister for Tourism has advised:

1. SATC analyses each event on its merits prior to pursuing a marketing opportunity. The metrics for the Sam Smith brand partnership align with the SATC's overall PR strategic objectives and KPIs, specifically they were to grow cumulative reach, increase PR mentions and published articles/news stories and to generate earned media (i.e. advertising equivalent value through media exposure).

2. The attendees and invitees met the expectations of the SATC.

3. The total value is commercial-in-confidence.

Interstate media outlets and interstate influencers were provided return flights to Adelaide, accommodation, food, transfers and two tickets to the promotional event.

Intrastate influencers were provided with two tickets each, as well as return bus transfers to and from the promotional event from Adelaide CBD.