Government Marketing and Communications

The Hon. I.K. HUNTER (14:36): Supplementary: the minister tells the chamber today that some bright spark in his agency thought it was a great idea to do a deal with Coca-Cola on an ad—a company that has left South Australia. Does the minister not agree that this is symptomatic of the reasons why his own backbench think he will be gone as a minister by the end of this year?

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment) (14:37): Mr President, I am almost not going to answer that supplementary—but I suspect it was because the Tourism Commission saw an opportunity to partner with the fifth most recognisable brand in the world. I think they saw an opportunity, a different approach to it. As I said, unfortunately it didn't make it through the approval process.

The PRESIDENT: The Hon. Mr Pangallo, a supplementary.