Tourism Advertising

In reply to the Hon. K.J. MAHER (Leader of the Opposition) (12 September 2019).

The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment): I have been advised:

1. The quoted figure of 123,973 contains no overseas traffic as the success of the campaign is being measured by domestic metrics, however the breakdown is 68,292 visits from South Australia, 21,070 from Victoria, 18,642 from NSW, 9,588 from Queensland, 4,473 from Western Australia and the remaining 1908 from Tasmania, the ACT and the Northern Territory.

2. SATC noted that it was a mistake and has corrected it.

3. The TBWA Adelaide office is located on Level 1, 275 Rundle St, Adelaide. They have been there now since July 2018. They have five permanent Adelaide based staff and are developing their client list, including local companies such as Sweat, Adelaide University and the Jewellery Group.

As with all campaigns produced by the South Australian Tourism Commission (SATC), as many production and talent crew as possible and as much equipment as is available comes from Adelaide. This includes:

Casting by Heesom Casting, South Australian Casting and Adelaide Actors Agency.

Music tracks by Ollie English, Kate Fuller, Hartway Duo, Nvsty Militia and more.

Talent including Duncan Welgemoed, Scott Bray, Susanna Pearce, Chris (Mayfair) and more. All extras were locals.

Transport—Michael Cook.

Catering—locals including Simpson's Kiosk Botanic Gardens, Little Sister Normanville and the Moseley

Sound/audio is performed by the Audio Embassy.

The voiceover artist is from Adelaide.

Hair and makeup is conducted by Beverley Freeman.

The 2nd AC, grip/gaffer, best boy, wardrobe, art department, sound recordist, safety officer, camera gear operator and radios operator were all local.

4. While approval is given to the overall strategy, and scripts for any audiovisual advertisements etc. are provided to the board and government approval committees, the SATC manages the full depth and breadth of a campaign in-house, including supporting online content.

5. The spring summer 'old mate' campaign did not launch in South Australia and is intended only for an interstate audience. It began on TV interstate on Sunday 1 September 2019. At the same time as this campaign went to air, the spring summer 'closer than you think' intrastate campaign also commenced Sunday 1 September 2019 to South Australian audiences and has been driving strong traffic to our sites.