Answers to Questions

Automotive Workers Communications Campaign

In reply to the Hon. D.W. RIDGWAY (Leader of the Opposition) (4 August 2016).

The Hon. K.J. MAHER (Minister for Employment, Minister for Aboriginal Affairs and Reconciliation, Minister for Manufacturing and Innovation, Minister for Automotive Transformation, Minister for Science and Information Economy): I am advised:

In 2016-17, $500,000 has been budgeted to implement the Drive Your Future campaign. The campaign uses press, radio, bus shelter, billboard and social media advertising, as well as targeted public and company locations.

The campaign is aimed at current GM Holden employees, GM Holden employees who have left within the past 12 months and current and former supply chain workers. It directs workers to a new DriveYourFuture.sa.gov.au website which has been designed to simplify the registration process for automotive supply chain workers and ensures they are directly connected with job opportunities.

As at 31 March 2017, there have been 4,147 visitors to the website since the campaign was launched.