Body Image Campaign

In reply to the Hon. A.L. McLACHLAN (23 February 2016).

The Hon. I.K. HUNTER (Minister for Sustainability, Environment and Conservation, Minister for Water and the River Murray, Minister for Climate Change): The Minister for the Status of Women has received this advice:

1. The Body Image SA project was launched on International No Diet Day on 6 May 2015. The social media campaign aimed to inspire girls aged seven to 12 years, to build their self-esteem, love their bodies, and realise that their value comes from their character, skills and attributes, not their weight and shape. Given the age of the target audience, the campaign did not focus on the sexualisation of women.

2. The sexualisation and 'sexploitation' of women is a key issue in sport. The Minister for Recreation and Sport has indicated that the government will not continue to support the grid girls after the 2016 Clipsal race.