State Prosperity Project

The Hon. D.J. SPEIRS (Black—Leader of the Opposition) (14:04): My question is again to the Premier. What was the cost of beer coasters and bar mats produced for the launch of the Premier's advertising campaign and what was their purpose?

Members interjecting:

The SPEAKER: Order!

The Hon. P.B. MALINAUSKAS (Croydon—Premier) (14:05): Going to the pub—

Members interjecting:

The SPEAKER: Order! The exchange between the member for Florey and members of the opposition will cease. The member for Flinders is called to order. Member for Chaffey, the Premier has the call.

The Hon. P.B. MALINAUSKAS: The TV advertising—

Mr Patterson interjecting:

The SPEAKER: The member for Morphett is warned.

Members interjecting:

The SPEAKER: Order! The member for Florey is warned. The member for Morphett will cease interjecting or I will be forced to initiate his departure under 137A.

Members interjecting:

The SPEAKER: Order! The Premier has the call.

The Hon. P.B. MALINAUSKAS: I think it is fair to say that one of the most powerful forms of advertising available in the current media landscape remains TV advertising, but it is also one of the most expensive. I think when it comes to media—

Members interjecting:

The SPEAKER: Order!

The Hon. P.B. MALINAUSKAS: When it comes to media buyers, the government engages media buyers who provide advice on how best to expend a campaign budget to get the maximum impact. That is a prudent thing to do. Some people are at home—

Members interjecting:

The SPEAKER: Order! Member for Chaffey!

The Hon. P.B. MALINAUSKAS: Some people are at home watching TV, some people are at the pub, that is still legal and that is a good thing, so we seek to engage. In terms of the cost of the beer mats and beer coasters, it is a lot cheaper than TV advertising and has an effect in the market.

Members interjecting:

The SPEAKER: Order!