Export Initiatives

222 The Hon. Z.L. BETTISON (Ramsay) (25 September 2020). What is the South Australian government doing to diversify South Australia's goods and services export destinations?

Mr PATTERSON (Morphett—Minister for Trade and Investment): I have been advised:

The Department for Trade and Investment (DTI) has a number of strategies in place to support businesses diversify export destinations. These include:

(a) Expanding the offshore network of international trade and investment offices. As at October 2020, South Australian representatives are located in:

China

Japan

South Korea

Malaysia

United Arab Emirates

United Kingdom

United States of America

(b) Expanding digital engagement initiatives to connect businesses to new market opportunities. These include:

Sector months of focus digital campaigns showcasing a different South Australian sector to a global audience each month:

Hi-Tech South Australia (May 2020)

Health-Tech South Australia (June 2020)

Mining South Australia (July 2020)

International Education South Australia (August 2020)

Food & Wine and Creative Industries (September 2020)

Clean Energy and Defence sector series planned in October 2020

Global in-market updates webinars in partnership with South Australia's global trade offices and Austrade.

Industry Capability Network webinar workshops.

eCommerce Accelerator Program webinar workshops.

Virtual food, wine and beverage tastings in key markets – virtual events paired with real wine, targeting wine buyers, media representatives, influencers and wine professionals.

Deployment of new digital assets, including increased web interactivity, an Investor Portal, video case studies, and a one-stop shop for investors enabling them to digitally view South Australian investment ready opportunities on-demand, virtual missions and trade events.

Dedicated social media accounts overseas to connect South Australian businesses to buyers and customers.

Virtual showcases and sales events connecting South Australian exporters with importers, distributors and customers internationally.

(c) Establishing an export recovery task force to identify and coordinate industry and government responses to supply chain interruptions for South Australian exporters, working in parallel with Australian government initiatives such as the International Freight Assistance Mechanism (IFAM), which has kept exporters of time sensitive and perishable goods connected to global markets.

2. DTI also continues to support exporters build capability and awareness of new market opportunities by:

(a) Delivering the TradeStart program in partnership with Austrade.

(b) Providing export funding support through the SA Export Accelerator Program.

(c) Launching the eCommerce Accelerator Program (eCAP) in May 2020.

(d) Delivering export education; the Export Fundamentals Program, through the Australia Industry Group (AI Group).