Vibrant City Initiative

In reply to Mr GRIFFITHS (Goyder) (17 July 2014). (Estimates Committee A) (First Session)

The Hon. J.R. RAU (Enfield—Deputy Premier, Attorney-General, Minister for Justice Reform, Minister for Planning, Minister for Housing and Urban Development, Minister for Industrial Relations, Minister for Child Protection Reform): I have been provided the following advice:

I am advised that in July 2013, approval was given for the Riverbank Precinct Coordination (Events and Activation) project which comprised of coordination of precinct events and activities as well as a demonstration project known as the Blue Hive.

The project was led by the Department of Planning, Transport and Infrastructure (DPTI), in partnership with South Australian Tourism Commission (SATC) and Precinct Partners.

Experience Riverbank

I am advised the partnership successfully delivered a suite of community events and activities from 1 December 2013 to 31 March 2014, known as the Experience Riverbank Program, which included the temporary opening of the Riverbank Bridge and coincided with the Ashes Cricket Test Match.

Blue Hive – Demonstration Project

In addition to the Experience Riverbank Program, DPTI commissioned a demonstration project in the public realm. Known as the Blue Hive, the temporary installation demonstrated how the underutilised space could be transformed into an active space showcasing opportunities for both business and the community.

The Blue Hive has capitalised on increased activity along the Riverbank the installation is host to a range of social, commercial and cultural opportunities for activation within the precinct. I am advised this has led to (as at June 30 2014):

25 events

115 stall holders—consisting of South Australian small businesses, wineries, entertainers and community groups

Approximately 18,000 visitors to events held within the space.

I am advised one such event was the Sunday Sessions. A series of events held over six (6) consecutive Sunday's from 19 January 2014 to 23 February 2014, which showcased premium South Australian food and wine.

The costs associated with the Sunday Sessions, I am advised totalled $69,000 which consisted of event management, communications and marketing, temporary infrastructure (furniture, toilets and waste management), security associated to Liquor Licensing, and entertainment. Please refer to the Attachment for a complete list and associated details for each of the Sunday Sessions held at the Blue Hive.

Attachment : Summary of Blue Hive Activation Events and Program (December 2013 to July 2014)

Blue Hive Event Participants December 2013–March 2014