Legislative Council Fifty-Fourth Parliament, First Session (54-1) 54 1 Parliament of South Australia Legislative Council published Answers to Questions Explorers Way Explorers Way The Hon. K.J. MAHER Legislative Council Leader of the Opposition Explorers Way In reply to the Hon. K.J. MAHER (Leader of the Opposition) (4 June 2019). The Hon. D.W. RIDGWAY Legislative Council Minister for Trade Explorers Way The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment): I have been advised: 1.	The name of the ad was entitled 'Explorers Way'. 2.	The Explorers Way starts in South Australia (Adelaide) and transverses central Australia to the far north of the Northern Territory (Darwin). The messaging of the campaign, supported by stunning imagery from both locations, was to encourage visitors to undertake this iconic journey with a particular focus on the youth leisure market.