Legislative Council Fifty-Fourth Parliament, First Session (54-1) 54 1 Parliament of South Australia Legislative Council published Question Time Rewards Wonder Campaign Rewards Wonder Campaign The Hon. E.S. BOURKE Legislative Council Rewards Wonder Campaign The Hon. E.S. BOURKE (15:07): Supplementary arising from the original answer: the minister mentioned something about data collection. Can he expand on that please? The Hon. D.W. RIDGWAY Legislative Council Minister for Trade Rewards Wonder Campaign The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment) (15:07): My mention was that the SATC—and if the member would like to, I can repeat it—that since the campaign's implementation the SATC has developed a database of 2 million consumers, which have been captured via the campaign's ads. The SATC is now retargeting those consumers with flight details and retail sales offers for the wonderful tourism opportunities that exist here in our great state of South Australia. The people have clicked and come and had a look at the website and now we are telling them more information about our great state, as we drive towards that $8 billion target by 2020.