House of Assembly
Fifty-Fourth Parliament, First Session (54-1)
54
1
Parliament of South Australia
House of Assembly
published
Estimates Replies
Government Advertising
Government Advertising
The Hon. Z.L. BETTISON
House of Assembly
Ramsay
Government Advertising
In reply to the Hon. Z.L. BETTISON (Ramsay) (25 September 2018). (Estimates Committee B)
The Hon. D.W. RIDGWAY
House of Assembly
Minister for Trade, Tourism and Investment
The Hon. D.W. RIDGWAY (Minister for Trade, Tourism and Investment): I have been advised that:
The Department of Trade, Tourism and Investment (DTTI)
(a)	Investment Attraction South Australia had 1.5 full time equivalent (FTE) employed to provide communication and promotion activities in 2017-18. DTTI was not established until 1 July 2018.
| Year |
No of FTEs budgeted to provide Communication and Promotion Activities |
Estimated Employment Expense |
| 2017-18 |
1.5 |
$183 871 |
(b)	DTTI has eight FTE positions budgeted to provide communication and promotion activities:
| Year |
No of FTEs budgeted to provide Communication and Promotion Activities |
Estimated Employment Expense |
| 2018-19 |
8 |
$861 000 |
| 2019-20 |
8 |
$877 000 |
| 2020-21 |
8 |
$891 000 |
| 2021-22 |
8 |
$905 000 |
(c)	As an open and transparent Government, Marketing Communications Activity Reports and Annual Media Expenditure details are proactively disclosed. The Activity Reports list all marketing campaigns over the cost of $50,000 and are posted on a monthly basis.
This information can be found at: https://dpc.sa.gov.au/what-we-do/servicesfor government/government-communications/government-media-advertising expenditure.
South Australian Tourism Commission (SATC)
(a)	As a tourism agency the SATC's role is to market and promote the State as a tourism destination. In line with this, the below information provides the total FTEs for the areas that specifically provide marketing and promotional activities, namely Marketing, Public Relations, Events South Australia and Destination Development units of the agency.
| Unit |
2017-18 Actual |
| FTE's |
Actual $'s |
| Marketing & PR |
44 |
4 698 |
| Events South Australia |
49.9 |
4 892 |
| Destination Development |
9.2 |
1 158 |
| TOTAL |
103.1 |
10 748 |
(b)	
| Unit |
2018-19 |
2019-20 |
2020-21 |
2021-22 |
Est. Year End FTE's |
Budget $'s |
Est. FTE's |
Est. Budget $'s |
Est. FTE's |
Est. Budget $'s |
Est. FTE's |
Est. Budget $'s |
| Marketing & PR |
42.6 |
4 143 |
42.6 |
4 247 |
40.1 |
4 104 |
40.1 |
4 206 |
| Events South Australia |
47.3 |
4 783 |
47.3 |
4 903 |
44.8 |
4 766 |
44.8 |
4 885 |
| Destination Development |
9.2 |
1 037 |
9.2 |
1 063 |
8.7 |
1 032 |
8.7 |
1 058 |
| TOTAL |
99.1 |
9 963 |
99.1 |
10 213 |
93.6 |
9 902 |
93.6 |
10 149 |
(c)	The SATC does not conduct government advertising. The role of the SATC is to undertake domestic and international marketing campaigns that promote South Australia as a tourism destination.
However, as an open and transparent Government, Marketing Communications Activity Reports and Annual Media Expenditure details are proactively disclosed. The activity reports list all marketing campaigns over the cost of $50,000 and are posted on a monthly basis.
This information can be found at: https://dpc.sa.gov.au/what-we-do/servicesfor government/government-communications/government-media-advertising expenditure.
Adelaide Venue Management Corporation (AVMC)
(a)	One FTE was allocated to communication and promotion functions as at 30 June 2018, costing $114,920.
(b)	
| Year |
No of FTEs budgeted to provide Communication and Promotion Activities |
Estimated Employment Expense |
| 2018-19 |
1 FTE |
$117 000 |
| 2019-20 |
1 FTE |
$118 800 |
| 2020-21 |
1 FTE |
$120 600 |
| 2021-22 |
1 FTE |
$122 400 |
(c)	As an open and transparent Government, Marketing Communications activity reports and Annual Media Expenditure details are proactively disclosed. The Activity Reports list all marketing campaigns over the cost of $50 000 and are posted on a monthly basis.
This information can be found at: https://dpc.sa.gov.au/what-we-do/servicesfor government/government-communications/government-media-advertising expenditure.