House of Assembly Fifty-Third Parliament, First Session (53-1) 53 1 Parliament of South Australia House of Assembly published Estimates Replies Estimates Replies Art Gallery of South Australia Art Gallery of South Australia In reply to Mr MARSHALL House of Assembly Dunstan Leader of the Opposition Art Gallery of South Australia In reply to Mr MARSHALL (Dunstan—Leader of the Opposition) (18 July 2014). (Estimates Committee A) The Hon. J.J. SNELLING House of Assembly Playford Minister for Health Minister for Mental Health and Substance Abuse Minister for the Arts Minister for Health Industries Art Gallery of South Australia The Hon. J.J. SNELLING (Playford—Minister for Health, Minister for Mental Health and Substance Abuse, Minister for the Arts, Minister for Health Industries): The budget for phase 1 of the Art Gallery of South Australia's digital strategy is $245,000. Elements of phase 1 of the strategy are already underway. These include the installation of Wi-Fi across all of the gallery's spaces and the implementation of an online e-ticketing system, which will allow the purchase of tickets to exhibitions and other components of the Art Gallery's creative program over the Internet. The combined cost of this work is $50,000. This has been sourced from existing Art Gallery funds and the work will be completed in the 2014-15 financial year. In February 2014, the Art Gallery applied for funding for its digital strategy, through the Ian Potter Foundation's 50^th Anniversary Commemorative Grants, but was unsuccessful. In a hopeful sign, the Foundation has advised the gallery that its application will be considered separately through the arts committee fund. The gallery is waiting for further advice from the Foundation on this. Should this additional funding be secured, the remaining elements of phase 1 will be undertaken over the 2014-15, 2015-16 and 2016-17 financial years. This will include a review of the content management system, online content, digital rights management and the online collection; the further development and implementation of a social media and e-newsletter strategy; a customer data strategy; a mobile website; an online store business case; and an e-bookstore business case. Phase 2 of the digital strategy includes the establishment of an integrated publishing platform, a suite of 'in-gallery experiences' and streamlining of business and administrative processes. The implementation of the remainder of phase 1 and phase 2 of the digital strategy will not occur until additional funding is secured.