Estimates Committee A - Answers to Questions Fifty-First Parliament, Third Session (51-3) 51 3 Parliament of South Australia Estimates Committee A - Answers to Questions published Estimates Replies Outback Cattle Drive OUTBACK CATTLE DRIVE In reply to Mr PISONI House of Assembly Unley OUTBACK CATTLE DRIVE In reply to Mr PISONI (Unley) (30 June 2009). The Hon. J.D. LOMAX-SMITH House of Assembly Adelaide Minister for Education Minister for Mental Health and Substance Abuse Minister for Tourism Minister for the City of Adelaide OUTBACK CATTLE DRIVE The Hon. J.D. LOMAX-SMITH (Adelaide—Minister for Education, Minister for Mental Health and Substance Abuse, Minister for Tourism, Minister for the City of Adelaide): The South Australian Tourism Commission has advised the following: The Cattle Drive Familiarisation program was held in May 2009 and cost $170,000, of which $90,000 was funded by the Federal Government. It is expected that the 2010 Great Outback Cattle Drive to be held in August will generate more that $9 million in media coverage.